PSI AG is a listed company in Germany. It develops and integrates complete software solutions for energy management, production management and infrastructure management for transport and safety. PSI was founded in 1969 and employs more than 1,600 persons worldwide.

East Wind has fully involved and is still involving in the market entry & development process to China of all major units and daughter companies.

PSI Metals GmbH/Steel & Non-ferrous Industry

PSI Metals is the leading supplier for production management solutions in the metals and non-ferrous industry combining SCM, APS and MES to optimize production and logistics.

Service offered:

    ■  Marketing plan design & execution
    ■  Market events organization
    ■  Product positioning & competitor analysis
    ■  Sales case management
    ■  Contract negotiation
    ■  Sales and marketing training & coaching

Mr. Franz Nawrath

Board of Directors of PSI Metals China

“China is an attractive but also tough market, especially for those market explorers who cannot speak Mandarin and have little experience doing business in China. I feel lucky to have Tracy as partner in China to start the first activities in Chinese market. Her profound experience in marketing and sales field helped us to establish a business network in China, build brand awareness in the industry, and the most important win the large deals in this market. I also enjoyed working with her since she is very much goal-driven, hard-working, and at the same time has a good sense of humor. I can recommend German companies which plan to enter Chinese market to work with her for a solid starting.”

Mr. Sven Busch

Managing Director of PSI Metals GmbH

Board of Directors of PSI Metals China

“I worked intensively with Tracy during the market entry phase in Chinese market. She first fascinated me about her fast understanding and the naturally-born skills to relate to people. People, including business partners, customers and German colleagues, trust her. With time, she also showed me the great smartness on business development and strong capability on organizing. One of the best qualities I see from her is her commitment to the given task and to the process. You will be happy to work with her, given all her business skills and plus her excellent taste to order wonderful dishes in China.”